Susan Ford
susanf@crresearch.com
Susan Ford, Vice President, joined C&R in 2006. She brings over 20 years experience delivering insights from quantitative, online qualitative and online hybrid qual-quant research for her base of consumer packaged goods, dining and media clients. Prior to joining C&R, Susan worked at Market Facts/Synovate and partnered with two of the company's largest Fortune 100 clients in the consumer packaged goods sector.
In addition to Susan's general market experience spanning product life-cycle phases and populations, she also specializes in: 1) youth insights and family studies, 2) constructing and maintaining specialty consumer advisory panels, and 3) measuring and monitoring new product development and awareness in the marketplace.
Susan holds a B.S. in Business Administration / Marketing from the University of Illinois at Urbana-Champaign.