What Teens Want
New York City, NY
May 12-13th 2010
C&R Presenter: Amy Henry

Get a Cyber Life: Understanding the New Social Lives of Today's Teens.

Virtual play grounds...Facebook "official"...Twitter tracking your every move...The social lives of teens have never been simple, but for today's connected teens, some of the timeless trials of the teen years are made even more complex in a world where everyone appears to be a friend and everybody knows your screen name. In this presentation by C&R Research, we'll provide you with a look at what's changed - and just as importantly - what's stayed the same in the social lives of today's 13 - 18 year olds. We'll ground you in the most relevant developmental theories related to teens and their social lives, and we'll show how their most current behaviors, captures through YouthBeat - our comprehensive lifestyle study on the lives of kids, tweens and teens - signal shifts in rituals that shape their everyday lives. Finally, we'll tell you what this means for brands who want to better meet their needs and fit into this often misunderstood group.

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